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数字营销研究生证书

数字营销研究生证书

21学分，21周

The 数字营销研究生证书 (PGCDM) program is designed to provide students with relevant global industry validated digital marketing content as well as innovative courses that lead to both a post graduate 文凭 and globally-recognized industry certification.

Through dynamic content modules that are designed to enhance and accelerate learning through the combination of creative video presentations, 经过验证的行业实践和学习练习, students are provided with a unique learning experience that will enable them to acquire and demonstrate a strong foundation in digital marketing. 内容模块旨在涵盖主要概念, 需要发展的技术和技能, plan and implement an effective and successful digital marketing strategy. 除了, students will be provided with access to digital marketing resources that will enhance student skill-development and understanding which, 反过来, will enable students to accelerate their learning and command of the practical and technical concepts being demonstrated by instructors and leading digital marketing practitioners.

The PGCDM is designed for students who have already successfully completed an academic credential, 例如文凭和/或学位, but have decided to acquire new technical knowledge and in-demand skills as a means of changing the trajectory of their career or academic studies. Upon successful completion of the program, graduates will be qualified to write the DMI certification exam required to become a Certified Digital Marketing Professional, a global certification that is internationally recognized as the gold standard for digital marketing by accrediting authorities.

The PGCDM will provide access to quality post-graduate education programming for students from both local and international destinations and will enable students to study in VPC’s supportive multi-cultural learning environment. This program will enable students to develop the essential skills necessary to succeed in the global digital marketing field while also equipping them with both the knowledge and skills required to transition their careers and academic studies, 和/或, 以改善他们目前和电子游戏电玩下载的就业前景. 的重大影响 DMI’s certification on its membership speaks to the value of the certification as it directly relates to employability with 95% of DMI’s certified members employed; 81% of their certified members having been promoted after they earned their certification; and, 88% are currently working at a senior or management level within their respective organizations.

招生要求

1. 完成学位, 文凭, or, equivalent level of post-secondary education from a recognized institution.
2. 至少19岁
3. 提供英语能力证明:
> Grade 12 or higher-level English course.
> High School English 12: C (or equivalent) from an English speaking country.
> University or College level English course (non‐ESL): C from an institution where English is the language of instruction.
英语语言测试(有效期为两年):
> TOEFL: 68 iBT (with no individual score less than 16), 190 CBT, or 520 PBT
> IELTS: Academic version 6 (with no band test score less than 5.5)
> Cambridge International Exam: GCE O level C
> TOEIC: 700
> LPI: 4
> VPC English Proficiency Exam: 75%
> Completion of VPC ENGL 099
> Completion of AEL/ESL to an equivalent level
> Completion of at least 12 credits from a post secondary institution in Canada or where English is the principal language of the country and the language of instruction.

毕业要求

To complete the program, a student must pass all courses with a mark of at least 50% in each course. 电子游戏官网下注s must also attend at least 75% of the program’s classes in order to graduate.

要求的课程

PGCDM是一个7门课程, 420小时, 21 credit program that can be completed in 1 or 2 semesters based on student preference. The one semester program schedule consists of 21 weeks of in-class or online instruction and enables students to complete the program requirements in the most efficient and effective manner possible.

学习成果

Upon completion of this program the successful student will have reliably demonstrated the ability to:
• Write and communicate effectively for both academic and career entry and advancement purposes.
• Demonstrate a clear understanding of the relationship that exists between digital marketing and digital media.
• Increase a website’s visibility/traffic through search engine optimization techniques and pay-per-click advertising;
•捕获, segment and mange email subscribers in order to plan and execute a successful email marketing campaign.
• Use suitable social media channels for different business objectives and optimize social media campaigns.
• Leverage mobile marketing (via micro-targeting) and analyze and optimize your digital marketing activitiy.
•为企业创建正式的数字营销计划.

课程

PGDM 502	高级写作 & 研究
PGDM 505	营销的本质
PGDM 507	数字营销我
PGDM 515	项目管理
PGDM 525	数字营销二世
PGDM 532	市场营销研究
PGDM 540	数字营销顶点

以上课程包括:

╴每门课程3学分
╴每课程60小时

注意:

数字营销研究生证书 was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.

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数字营销研究生证书