温哥华第一工商管理学院

数字营销研究生文凭

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数字营销研究生文凭

30学分,30周

-or-

数字营销合作研究生文凭:45学分,60周

The 数字营销研究生文凭 (PGDDM) program is designed to provide students with relevant global industry validated digital marketing content as well as innovative courses that lead to a globally-recognized, 专业的行业认证. 温哥华总理学院,与 数字营销机构, is pleased to offer this innovative 数字营销研究生文凭 in British Columbia for the first time.

Through dynamic content modules that are designed to enhance and accelerate learning through the combination of creative video presentations, 经过验证的行业实践和学习练习, students are provided with a unique learning experience that will enable them to acquire and demonstrate a strong foundation in digital marketing. 内容模块旨在涵盖主要概念, 需要发展的技术和技能, 策划并实施有效且成功的数字营销策略. In addition, students will be provided with access to digital marketing resources that both complement and enhance the skill-development oriented content modules which, in turn, enable students to accelerate their learning and understanding of the concepts being demonstrated by leading digital marketing practitioners.

In addition, students will be further supported with the most recent academic and industry validated research in digital marketing inclusive of short essential skills programs, and, will have access to a global network of like-minded digital marketing students and professionals studying and working in this growing and constantly evolving global field.

The PGDDM is designed for students who have already successfully completed an academic credential, 例如文凭和/或学位, but have decided to acquire new technical knowledge and in-demand skills as a means of changing the trajectory of their career or academic studies.  Upon successful completion of the program, graduates will be  qualified to write the DMI 成为认证数字营销专业人员所需要的认证考试, a global certification that is internationally recognized as the gold standard for digital marketing by accrediting authorities.

The PGDDM will provide access to quality post-graduate education programming for students from both local and international destinations and will enable students to study in VPC’s supportive multi-cultural learning environment. This program will enable students to develop the essential skills necessary to succeed in the global digital marketing field while also equipping them with both the knowledge and skills required to transition their careers and academic studies, and/or, 以改善他们目前和电子游戏电玩下载的就业前景. 的重大影响 DMI’s certification on its membership speaks to the value of the certification as it directly relates to employability with 95% of DMI’s certified members employed; 81% of their certified members having been promoted after they earned their certification; and, 88% are currently working at a senior or management level within their respective organizations.   

招生要求

1. 完成学位, diploma, or, 在认可院校接受同等程度的专上教育.
2. 至少19岁
3. 提供英语能力证明:
> Grade 12 or higher-level English course.
> High School English 12: C (or equivalent) from an English speaking country.
> University or College level English course (non‐ESL): C from an institution where English is the language of instruction.
英语语言测试(有效期为两年):
> TOEFL: 68 iBT (with no individual score less than 16), 190 CBT, or 520 PBT
> IELTS: Academic version 6 (with no band test score less than 5.5)
> Cambridge International Exam: GCE O level C
> TOEIC: 700
> LPI: 4
> VPC English Proficiency Exam: 75%
> Completion of VPC ENGL 099
> Completion of AEL/ESL to an equivalent level
> Completion of at least 12 credits from a post secondary institution in Canada or where English is the principal language of the country and the language of instruction.

要求的课程

The 数字营销研究生文凭 是10道菜, 600 hour, 30 credit program that can be completed in 30 weeks via in-class and/or online instruction which enables students to complete the course content and related requirements in the most efficient and effective manner possible. The 10 course PGDDM program is efficiently delivered over the course of two semesters.

or

The Co-op数字营销研究生文凭 是10道菜, 1,200 hour, 45 credit program that can be completed in either four semesters or on an accelerated basis in accordance with student needs and/or preference. 加速计划包括30周的合作公寓实习. This flexible but pragmatic approach enables students to acquire needed industry skills while also gaining experience in their chosen career or field of employment with a real business or organization.

毕业要求

从这个项目毕业, 学生必须完成所有课程要求,包括下列要求:
-学习成绩-至少2分.50 AGPA
-每门个人课程- 50%(及格)
-出勤率-最少75%

学习成果

Upon completion of this program the successful student will have reliably demonstrated the ability to:
• Write and communicate effectively for both academic and career entry and advancement purposes.
• Demonstrate a clear understanding of the relationship that exists between digital marketing and digital media.
• 通过搜索引擎优化技术提高网站的知名度;
• 通过点击付费广告为你的网站带来合格的流量.
• 执行数字显示活动.
• Capture, segment and mange email subscribers in order to plan and execute a successful email marketing campaign.
• 根据不同的商业目标和目标使用合适的社交媒体渠道.
• 衡量和优化你的社交媒体活动.
• 利用移动营销的微目标优势.
• 分析和优化你的整体数字营销活动.
• 为你的企业制定一份正式的数字营销计划.

Courses

PGDM 502高级写作 & Research I
PGDM 503
or

PGDM 520
and
PGDM 530
高级写作 & Research II
or

数码创业
and
社交媒体沟通技巧
PGDM 505营销的本质
PGDM 507数字营销我
PGDM 510营销传播
PGDM 515项目管理
PGDM 525数字营销二世
PGDM 532市场营销研究
PGDM 540数字营销顶点
PGDM 550合作社位置 (如果参加了Co-op项目)

以上课程包括:

3 credits per course, except for PGDM 503 (6 credits) and the 合作社位置 (15 credits)
60 hours per course, except for PGDM 503 (120 hours) and the 合作社位置 (600 hrs)

NOTE:

数字营销研究生文凭 was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.

Co-op数字营销研究生文凭 was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.


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里士满,BC,加拿大V6X 2X9

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